Team Roar
We all have our favourite shopping stores. Whether it’s for clothing or accessories, there’s always that one store we turn to without even thinking. The icing on the cake is when these very stores offer loyalty programmes and cards to reward you for your continued patronage. So not only can you shop, but the more you shop, the more loyalty points you’re rewarded with and that leads to… you guessed it, more shopping. As adults, though, we’re used to being rewarded for our support. In fact, it’s almost expected these days. But what about stores that think out of the box and reward not only their adult customer base, but also the customer base rarely thought of by others? That’s where The Factory Outlet comes in. It wasn’t long ago that The Factory Outlet opened its doors to the masses, promising to bring affordable fashion to all. And shortly after that, they branched out into other central locations, becoming a fashion retail chain known for a hassle-free shopping experience.
Children’s clothing, accessories, and toys are among the many things The Factory Outlet has to offer
With the introduction of its TFO Club Loyalty Program with lifetime validity, TFO has discovered a novel way to not only promote their products but to also reward their loyal customers with exclusive discounts and seasonal promotions.
TFO told Roar that in taking this initiative further, and as an ideal gesture in honour of World Children’s Day, they will be offering something extra special to a younger customer base. Who are they talking about? Kids, of course. In a novel approach, TFO now presents a TFO Kids Club Card Loyalty Program just for kids up to 16 years. The cards have a lifetime validity and are available in Red and Yellow, which TFO believes are the two colours most favoured by children. But that’s not all: the Kids Club Card gathers 2 points for every Rs. 100 spent at the store purchasing kids clothing or accessories. Kids can then make further purchases at any of the showrooms, using those awarded points. In addition to this, Kids Club Card members get receive special benefits throughout the year, including seasonal offers, discounts on their birthdays, and special offers from other retail merchants. As a unique feature, the Kids Club Card also awards regular users with free giveaways. So the more the card is used, the more free gifts can be won by members.
(Above – from left) Rinaz Rafaideen – Head of Marketing,Muneer Rafik – Chief Operations Officer, Nauseer Ahamed – Chief Finance Officer, with children at the launch of the Kids Club loyalty programme
When kids reach the age of 16 the Kids Club Card will be upgraded to the TFO Club Card and will continue to give members offers in line with the loyalty programme.
The company is off to an excellent celebration of Children’s Day with the introduction of the Kids Club Card. It is easy to see that pioneering initiatives such as this are something that all Sri Lankan parents and children who love shopping will be thankful for.
